Cheese for sale in Devizes market, Wiltshire. So why do people therE buy Lancashire chees, rather than just “cheese”?
Developing a brand can generate not just loyalty but higher margins.. So, how can a farmer go about branding? Well, his or her own name is a start. The problem there is that it takes a long time to get the word known and usually costs significant resource, too. One step easier is to use the farm name, but again, time and resource are involved in creating memorable images in enough individual minds is a problem. One step easier is to use a place name that is easily identified. One successful example of this is cheeses; Cheddar, Wensleydale, Cheshire and many more. Choosing a name which is easily identified adds familiarity and that is part of developing and recognising trust.
Bill Butterworth, Land Research Ltd, 1 May 2017
Should the cuttings from shale gas exploration be trucked away for disposal elsewhere or used on proximity farm fields?
There is no scientific reason whatsoever why Cuttings and spent fluids from shale gas exploration could not be put on proximity farm land and the truck movements involved in “disposal” elsewhere eliminated. There are even advantages to farming by putting the cuttings onto fields close to the drilling site. We do have the technology to do this right and it is British, world-lead technology. Yet, the word on the ground is that there is no way the Environment Agency will even talk about it. Why not let the local community decide? See today’s blog at http://www.safeshale.co.uk for part of the discussion.
Bill Butterworth 6th April 2016
We do have global warming but UK winters are still cold and old people die . Others would, too, if we did not have energy. Local government should be leading its local people to take care of itself. Avoiding controversy is an abrogation of elected responsibility.
It has been reported that the Lancashire County Council has shelved its responsibility on leadership and pushed decision making on planning permissions for more shale gas exploration and production onto the Minister in Whitehall. As a Lancastrian myself, I can say it; “Shame on you Counselors. To answer why, try looking at www.safeshale.co.uk on the date of 29th November 15.
By the way, the computer on which the LCC Counselors and all their electorate read this on uses power. So does the food they cook to stay alive. And the transport they go to work in. Let us not make this a discussion as with the third runway at Heathrow. Just get on with it and manage it properly as we can. It really is a question of leadership. Come on counselors – do you job.